TY  - BOOK
AU  - Yadava,J S.
AU  - Gautam,Vinayshil  .
TI  - The Communication of ideas / 
T2  - Xth ICAES series; no.3, 
U1  - 302.2 
PY  - 1980///
CY  - New Delhi : 
PB  - Concept Publishing , 
KW  - MASS MEDIA
N1  - Includes bibliographical references and index
ER  -