TY  - BOOK
AU  - Lee,Monle
AU  - Johnson,Carla   .
TI  - Principles of advertising : a global perspective / 
SN  - 8130904748
U1  - 639.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Viva Books , 
KW  - ADVERTISING
N1  - Includes index
ER  -