Lee, Monle. <br/><br/>
Principles of advertising : a global perspective /  
by Monle Lee and Carla Johnson. 
 - 2nd ed /   . 
 - New Delhi :   Viva Books ,   2007. 
 - 410p. :   figures ;   22cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8130904748  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>639.1  / LEE/P