TY  - BOOK
AU  - Mackay,Adrian R.
TI  - The Practice of advertising / 
T2  - Prifessional and trade series, 
SN  - 9788131209882
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Elsevier , 
KW  - ADVERTISING
KW  - PUBLIC RELATIONS
N1  - Includes index
ER  -