Lehu, Jean-Marc. Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / by Jean-Marc Lehu. - / . - NewDelhi : Kogan Page , 2006. - 245p. : figures ; 23cm . Includes index ISBN: 0749445661 RS395.00 Subjects--Index Terms: PRODUCT MANAGEMENT Dewey Class. No.: 658.56 / LEH/B