Lehu, Jean-Marc.

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / by Jean-Marc Lehu. - / . - NewDelhi : Kogan Page , 2006. - 245p. : figures ; 23cm .

Includes index

0749445661 RS395.00

PRODUCT MANAGEMENT

658.56 / LEH/B