TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures : the truth about the 100 biggest branding mistakes of all time / 
SN  - 0749446552
U1  - 658.827 
PY  - 2003///
CY  - NewDelhi : 
PB  - Kogan Page , 
KW  - BRAND  NAME PRODUCTS-MARKETING
N1  - Includes bibliographical reference
ER  -