Haig, Matt. <br/><br/>
Brand failures : the truth about the 100 biggest branding mistakes of all time /  
by Matt Haig. 
 - /   . 
 - NewDelhi :   Kogan Page ,   2003. 
 - xii, 260p. :   figures ;   23cm .  
<br/><br/>Includes bibliographical reference 
<br/><br/><label>ISBN: </label>0749446552  RS295.00 
<br/><br/><label>Subjects--Index Terms: </label>BRAND  NAME PRODUCTS-MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI/B