TY  - BOOK
AU  - Roman,Kenneth
AU  - Maas,Jane  .
TI  - How to advertise : what works, what doesn`t - and why / 
SN  - 9780749442330
U1  - 659.1 
PY  - 2008///
CY  - New Delhi : 
PB  - Kogan Page , 
KW  - ADVERTISING
N1  - Includes glossary and index
ER  -