Kotler, Philip. <br/><br/>
A framework for marketing management /  
by Philip Kotler. 
 - 3rd ed /   . 
 - Delhi :   Pearson Education Asia ,   2008. 
 - 382p. :   fig. ;   14cm  1 CD .  
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<br/><br/><label>ISBN: </label> RS325.00 (pb) 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/F