Kumar, S Ramesh. <br/><br/>
Consumer behaviour and branding : concepts, readings and cases the Indian context /  
by S Ramesh Kumar. 
 - /   . 
 - Delhi :   Pearson Education Asia ,   2009. 
 - xiii, 607p. :   figures ;   25cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131722367  RS499.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOUR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUM/C