TY  - BOOK
AU  - Stafford,Marla R.
AU  - Faber,Ronald J  .
TI  - Advertising, promotion, and new media / 
SN  - 812032739X
U1  - 659.1 
PY  - 2005///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - ADVERTISING
N1  - Includes index
ER  -