TY  - BOOK
AU  - Dyche,Jill
TI  - The CRM handbook : a business guide to customer relationship management / 
SN  - 9788177587623
U1  - 658.812 
PY  - 2009///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - SALES MANAGEMENT
N1  - Includes index
ER  -