TY  - BOOK
AU  - Mohan,Manendra
TI  - Advertising management : concepts and cases / 
SN  - 9780074517802
U1  - 658.81 
PY  - 2008///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - ADVERTISING MANAGEMENT
N1  - Includes index
ER  -