TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making / 
SN  - 8131706362
U1  - 658.8342 
PY  - 2006///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -