Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making /  
by Frank R. Kardes. 
 - 2nd ed /   . 
 - Delhi :   Pearson Education Asia ,   2006. 
 - 415p. :   figures ;   25cm  one CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8131706362  RS225.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR/C