TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G  .
AU  - Aaker,David A  .
TI  - Advertising management / 
SN  - 9788120312197
U1  - 658.81 
PY  - 2008///
CY  - New Delhi : 
PB  - PHI Learning , 
KW  - MANAGEMENT
N1  - Includes index
ER  -