TY  - BOOK
AU  - Zeithaml,Valarie A.
TI  - Services marketing : integrating customer focus across the firm / 
SN  - 9780070660076
U1  - 658.8 
PY  - 2008///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - SERVICES MARKETING
N1  - Includes index
ER  -