Apte, Govind. <br/><br/>
Services marketing /  
by Govind Apte. 
 - New Delhi :   Oxford University Press ,   2004. 
 - 440p. :   figures ;   28cm  one CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780195667585  RS315.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT/S