TY  - BOOK
AU  - Srinivasan,R..
TI  - Services marketing : the Indian context / 
U1  - 658.80954 
PY  - 2012///
CY  - New Delhi : 
PB  - PHI Learning , 
KW  - SERVICE INDUSTRIES-MARKETING-INDIA
KW  - CUSTOMER SERVICES-INDIA
N1  - Includes bibliographical references and index
ER  -