Srinivasan, R.. <br/><br/>
Case studies in marketing : the Indian context /  
by R. Srinivasan. 
 - 4th ed /   . 
 - New Delhi :   PHI Learning ,   2010. 
 - xvi,352p. :   ills.,figs.,tables ;   24cm .  
<br/><br/><label>ISBN: </label>9788120335431  RS295.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.83  / SRI/C