Moutinho, Luiz. Problems in marketing : applying key concepts and techniques / by Luiz Moutinho and Charles Chien. - 2nd ed / . - London : Sage Publications , 2008. - 321p. : figures ; 24cm . Includes index ISBN: 9780761971788 GBP24.99 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / MOU/P