Solomon, Michael R.. Consumer behavior : buying, having, and being / by Michael R. Solomon. - 8th ed / . - New Delhi : PHI Learning , 2010. - xxv,694p. : ills.,figs. ; 28cm . Includes index ISBN: 9788120338333 RS495.00 Subjects--Index Terms: CONSUMER BEHAVIOR Dewey Class. No.: 658.8342 / SOL/C