Vernekar, S S. Marketing of services : strategies for growth / edited by S.S. Vernekar,Sandeep Goel and B.R. Bhardwaj. - / . - New Delhi : Deep and Deep Publications , 2005. - 172p. : figures ; 22cm . Includes index ISBN: 8176297178 RS340.00 Subjects--Index Terms: MARKETING Dewey Class. No.: 658.8 / VER/M