Kotlar, Philip. <br/><br/>
Principles of marketing /  
by Philip Kotlar and Gary Armstrong. 
 - 12th ed. /   . 
 - Delhi :   Pearson education ,   2008. 
 - 557p. :   figures ;   28cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131715475  RS525.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658  / KOT/P