TY  - BOOK
AU  - Czinkota,Michael R..
AU  - Ronkainen,Iikka A  .
TI  - International marketing / 
SN  - 9788131501610
U1  - 658.848 
PY  - 2007///
CY  - UK : 
PB  - South-Western Cengage Learning , 
KW  - INTERNATIONAL MARKETING
N1  - Includes index
ER  -