Czinkota, Michael R.. <br/><br/>
International marketing /  
by Michael R. Czinkota and Iikka A. Ronkainen. 
 - 8th ed. /   . 
 - UK :   South-Western Cengage Learning ,   2007. 
 - 635p. :   figures ;   27cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131501610  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>INTERNATIONAL MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.848  / CZI/I