Kumar, N. <br/><br/>
Advertising management /  
by N. Kumar and R. Mittal. 
 - /   . 
 - New Delhi :   Anmol Publications ,   2002. 
 - 354p. :   figures ;   22cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8126111844  RS400.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.81  / KUM/A