Kurtz, David L. <br/><br/>
Principles of marketing /  
by David L. Kurtz and Louis E. Boone. 
 - 12th ed /   . 
 - New Delhi :   Cengage Learning India ,   2006. 
 - verius pag :   figures ;   28cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8131502937  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR/P