Johnston, Robert E..

The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / by Robert E. Johnston and J Douglas Bate. - / . - New Delhi : Prentice Hall of India , 2007. - xviii286p. : ills.,figs. ; 24cm 1 CD .

Includes glossary, index and references

9788120333116 RS450.00

STRATEGIC PLANNING

658.4012 / JOH/P