Thompson, Arthur A.. Crafting and executing strategy : the quest for competitive advantage concepts and cases / Arthur A.Thompson... et al . - 16th ed / . - NULL : Tata McGraw Hill Education , 2008. - verious pagging : figures ; 24cm 1 CD . NULL ISBN: 9780070146723 RS475.00 Subjects--Index Terms: MANAGEMENT Dewey Class. No.: 658.4 / THO/C