TY  - BOOK
AU  - Ferrell,O.C..
AU  - Hartline,Michael D  .
TI  - Strategic marketing / 
SN  - 9788131509135
U1  - 658.8 
PY  - 2008///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - STRATEGIC MARKETING
N1  - Includes index
ER  -