Ferrell, O.C.. <br/><br/>
Strategic marketing /  
by O.C. Ferrell and Michael D. Hartline. 
 - /   . 
 - New Delhi :   Cengage Learning India ,   2008. 
 - 439p. :   figures ;   25cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131509135  RS299.00 
<br/><br/><label>Subjects--Index Terms: </label>STRATEGIC MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER/S