TY  - BOOK
AU  - O`Guinn,Thomas C..
AU  - Allen,Chris T..
AU  - Semenik,Richard J  .
TI  - Advertising management : with integrated brand promotion (with CD) / 
SN  - 9788131509128
U1  - 658.82 
PY  - 2009///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - ADVERTISING MANAGEMENT
N1  - Includes index
ER  -