O`Guinn, Thomas C.. <br/><br/>
Advertising management : with integrated brand promotion (with CD) /  
by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik. 
 - /   . 
 - New Delhi :   Cengage Learning India ,   2009. 
 - 648p. :   figures ;   24cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131509128  RS399.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.82  / GUI/A