Evans, Joel R.. <br/><br/>
Marketing management /  
by Joel R. Evans and Barry Berman. 
 - /   . 
 - New Delhi :   Cengage Learning India ,   2007. 
 - 625p. :   figures ;   25cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131508077  RS250.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA/M