TY  - BOOK
AU  - Shanmugasundaram,S.
TI  - Customer relationship management : modern trends and perspectives / 
SN  - 9788120333260
U1  - 658.812 
PY  - 2008///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
N1  - Includes index
ER  -