Shanmugasundaram, S. <br/><br/>
Customer relationship management : modern trends and perspectives /  
edited by S. Shanmugasundaram. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2008. 
 - 276p. :   figures ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120333260  RS250.00 
<br/><br/><label>Subjects--Index Terms: </label>CUSTOMER RELATIONSHIP MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA/C