Mathur, U.C.. International marketing management: text and cases / by U.C. Mathur. - / . - London : Sage Publications , 2008. - 582p. : ills.,figs.,tables ; 24cm CD . Includes index ISBN: 9780761936404 RS495.00 Subjects--Index Terms: INTERNATIONAL TRADE EXPORT MARKETING Dewey Class. No.: 658.848 / MAT/I