Kotlar, Philip. <br/><br/>
Principles of marketing /  
by Philip Kotlar and Gary Armstrong. 
 - 12th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2008. 
 - I-20p. :   figures ;   27cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120332928  RS525.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P