Bhattacharjee, C. <br/><br/>
Services marketing : concepts, planning and implementation /  
by C. Bhattacharjee. 
 - /   . 
 - New Delhi :   Excel Books ,   2006. 
 - 696p. :   figures ;   27cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8174464778  RS350.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA/S