Assael, Henry. <br/><br/>
Consumer behavior : and marketing action /  
by Henry Assael. 
 - 6th ed /   . 
 - New Delhi :   Cengage Learning India ,   1998. 
 - 718p. :   figures ;   25cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131500361  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS/C