TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E  .
TI  - Marketing of services / 
SN  - 9788131505311
U1  - 338.761 
PY  - 2006///
CY  - New Delhi : 
PB  - Cengage Learning India , 
KW  - MARKETING OF SERVICES
N1  - Includes index
ER  -