Hoffman, K.Douglas. Marketing of services / by K.Douglas Hoffman and John E. Bateson. - / . - New Delhi : Cengage Learning India , 2006. - 425p. : figures ; 25cm . Includes index ISBN: 9788131505311 RS325.00 Subjects--Index Terms: MARKETING OF SERVICES Dewey Class. No.: 338.761 / HOF/M