Hoffman, K.Douglas. <br/><br/>
Marketing of services /  
by K.Douglas Hoffman and John E. Bateson. 
 - /   . 
 - New Delhi :   Cengage Learning India ,   2006. 
 - 425p. :   figures ;   25cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131505311  RS325.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING OF SERVICES 
<br/><br/><label>Dewey Class. No.: </label>338.761  / HOF/M