Zeithaml, Valarie A.. <br/><br/>
Services marketing : integrating customer focus across the firm /  
by Valarie A. Zeithaml... et al. . 
 - 4th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2009. 
 - 743p. :   figures ;   26cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070660076  RS450.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/S