Kotler, Philip. Marketing management / by Philip Kotler. - 10th ed / . - New Delhi : Prentice Hall of India , 2002. - 720p. : Table and figures ; 26cm . Includes index ISBN: 9788120316096 Rs. 395.00 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / KOT/M