Jha, S M. <br/><br/>
Services marketing /  
by S.M. Jha. 
 - 6th ed /   . 
 - Mumbai :   Himalaya Publishing House ,   2009. 
 - 729p. :   table and figures ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8183187242  Rs. 875.00 
<br/><br/><label>Subjects--Index Terms: </label>SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JHA/S