Rathor, B S. International marketing / by B.S. Rathor,B.M. Jani and J.S. Rathor. - 4th ed / . - Mumbai : Himalaya Publishing House , 2009. - 588p. : Figures ; 22cm . NULL ISBN: Rs. 475.00 (Hb) Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 658.848 / RAT/I