TY  - BOOK
AU  - Mukerjee,Kaushik
TI  - Customer relationship management: a strategic approach to marketing / 
U1  - 658.812 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - CUSTOMER RELATIONS
N1  - Includes index
ER  -