Mukerjee, Kaushik. <br/><br/>
Customer relationship management: a strategic approach to marketing /  
by Kaushik Mukerjee. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - 170p. :   Table and figures ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> RS175.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>CUSTOMER RELATIONS 
<br/><br/><label>Dewey Class. No.: </label>658.812  / MUK/C