Sheth, Jagdish N.

Customer behavior: a managerial perspective / by Jagdish N Sheth and Banwari Mittal. - 2nd ed / . - Singapore : Thomson Learning , 2005. - 495p. : Table and figures ; 24cm .

Includes index and glossary

9789812435040 RS350.00

MANAGEMENT OF DISTRIBUTION

658.8342 / SHE/C