Sheth, Jagdish N.
Customer behavior: a managerial perspective /
by Jagdish N Sheth and Banwari Mittal.
- 2nd ed / .
- Singapore : Thomson Learning , 2005.
- 495p. : Table and figures ; 24cm .
Includes index and glossary
9789812435040 RS350.00
MANAGEMENT OF DISTRIBUTION
658.8342 / SHE/C